IT STARTS WITH a familiar intro, unmistakably the Weeknd’s 2017 hit “Die for You.” But as the first verse of the song begins, a different vocalist is heard: Michael Jackson. Or, at least, a machine simulation of the late pop star’s voice.
Product placement is over. It’s so lame. Why smuggle an item of merchandise into a movie, like contraband, and have people snicker at the subterfuge, when you can declare your product openly and lay it on the table? Why not make a film about the merch? That was the case with “Steve Jobs” (2015), which unfolded the creation myth of Apple; with “The Founder” (2016), which did the same for McDonald’s; with “Tetris,” now on Apple TV+; with the upcoming “BlackBerry,” which is not, alas, about the harvesting of soft fruits; and with “Joy” (2015), which gave us our first chance—pray God it not be our last—to watch Jennifer Lawrence trying her hardest to sell mops.
Architectural Digest has pronounced “White Chocolate Minimalism” the new interior trend to watch. Consisting of primarily neutral colours and predominantly organic materials, its aim is serenity, by way of rooms constructed of “sophisticated yet unfussy comfort”.
For months in the spring of 1921, a women’s-only private dorm at the University of California, Berkeley was rocked by a crime wave. College Hall, located on the northeastern corner of campus, where Hearst Avenue began to climb into the hills, was home to 90 young, mostly affluent women—18- and 19-year-olds, whose possessions kept disappearing.
Ever since founding Beyond Meat Inc. in 2009 with the then fantastical idea of making meat without animals, Ethan Brown has been giving the equivalent of one extremely long TED Talk. In 2013 he took the stage at the Wired Business conference, explaining that the world had a very real greenhouse gas-emitting meat problem and that venture capitalists could make a bigger impact investing in fake meat than in solar energy.
Turn your mind for a moment to a friend or family member you cherish but don’t spend as much time with as you would like. This needn’t be your most significant relationship, just someone who makes you feel energized when you’re with them, and whom you’d like to see more regularly.
People, trends, companies, culture—they live, and then they die. They come and go, and when they depart, it’s not by choice. Habituation breeds solace, but too much of that solace flips it into folly. The pillars of life became computational, and then their service providers—Facebook, Twitter, Gmail, iPhone—accrued so much wealth and power that they began to seem permanent, unstoppable, infrastructural, divine. But everything ends. Count on it.
JUST STARTED watching Jean-Luc Godard's 1963 film Le mépris this weekend and will tell you if it's as good as everyone says. If you've been at The Shop recently, you'll know that we've been busy⏤we just opened a new print shop (with many more pieces to come!) and have added beauty products to our line-up. They're vegan, organic, and handmade in Auvergne.
WE FIRST INTRODUCED you to German style blogger Livia Auer three years ago, in 2019. While Auer still loves berets and trench coats, her style has evolved and become a little more sophisticated, with long knit dresses and striped jumpers added to the mix. There are tweed blazers and trousers and waistcoats and bouclé jackets and blue button-down shirts, oversized sunglasses, denim jumpsuits and a bit of a 70s vibe...
JUST A FEW photos of the past days and weeks leading up to summer's end and the official arrival of fall. There are deep orange roses that faded to pink and photos on old digital cameras; there are dusky autumn skies and late-night tapas after getting caught in the wild Scottish rain and Eggs Benedict the morning after ...
THERE ARE SOME decades that we don't really know much about⏤the 40s for instance⏤we know nothing about the music from that time, or even the films. We recently saw To Catch A Thief, Alfred Hitchcock's 1955 film starring Grace Kelly and Cary Grant, so we're beginning to become vaguely familiar with that decade, but the 70s, that's one timeframe that has never appealed to us aesthetically, especially after watching the A&E documentary about Hugh Hefner recently ...
BY NOW YOU'VE heard of Quiet Quitting, as it's been mentioned by every major news outlet for the past month or so. Like everything these days, it's a term that's attributed to a Gen Z TikTokker and it means no longer going above and beyond at work, but doing only what you've been hired to do and nothing more. In other words, common sense. It's the way I've handled all of my jobs, long ago when I had actual jobs and hadn't started TIG yet.
STOCKHOLM-born Felicia Akerstrom's impeccable style has been featured here at TIG many times before. The blogger, digital influencer and content creator describes her social channels as a visual diary of her style and travels. We love her minimalistic style and her effortless high-low mix of investment pieces and affordable finds. From long skirts and light-knit sweaters to white pantsuits and black halter dresses, here are a few of our favourite looks...
NOW THAT WE are out of our trainers and tracksuit bottoms and back into actual clothing again, we've switched to living in blue jeans and haven't looked back. In fact, it's such a good alternative, we're looking to add denim shirts and blazers and dresses and skirts to the mix. Denim days may be here again, but that's because they've never really left ...
IF FEBRUARY IS a transitional month to spring, then March is its realisation: the daffodils and warm breezes, cherry blossoms and forsythia let us know for certain that springtime is on its way. And while it may still be a little bit too cool to wear a trench coat just yet, we know that trench season is also on its way and we couldn't be happier to leave our giant puffy coats behind ...
