Roséline London is a creative entrepreneur known for founding the popular lifestyle website TIG in 2007. She later co-created Belgrave Crescent, a boutique accessories brand, in 2014. As a Creative Director, Roséline combines her skills in design, photography, and writing to tackle a wide range of projects. She’s particularly known for creating beautiful images, both behind the camera and in front of it. Roséline has a keen eye for style, which she applies to branding, writing, and design work. Her unique taste blends influences from various sources, creating a distinctive look that’s all her own. TIG, her digital publication, has grown to reach millions of readers worldwide. People turn to the site for Roséline’s take on design, home decor, fashion, travel, and art. With her deep understanding of digital media, Roséline has become a valuable advisor to brands and influencers. They seek her help in navigating the constantly changing world of social media. After more than 16 years as a leading voice in the digital world, Roséline continues to inspire style-conscious readers around the globe.

Most recently, Roséline launched Hyperreality, a weekly newsletter to share long-form content—from reflections, book and film reviews, thought experiments, personal essays, and musings on life in London.

In the summer of 2007, Roséline brought her creative vision to life by launching This Is Glamorous (TIG)—a visually captivating online space dedicated to creating and curating the most beautiful inspiration across the worlds of décor, design, fashion, food, art, and more. With Roséline’s impeccable taste and discerning eye, TIG quickly captured the hearts of a growing devoted audience, as well as acclaim from top editors in the industry. Driven by the overwhelming positive response, the site’s founder transitioned her passion project into a professional full-time endeavour.

The publication continued to evolve and refine itself over the years. 2014 marked major milestones—the launch of cult accessories brand Belgrave Crescent in winter, followed by a total site redesign for TIG in spring. With a fresh new look and shifted focus as an independent online lifestyle media platform, TIG cemented its status as an influential digital publication. The evolution continued with the launch of an online boutique and marketplace soon after, providing a new platform for emerging designers, artists and artisans from around the world.

Many loyal readers from the brand’s inception have remained throughout its evolution. The once intimate community has flourished into a global network of cultured followers who find inspiration in TIG and consider it an indispensable resource for style and creativity. By upholding its commitment to beautiful visual storytelling and thoughtful concepts, TIG has organically transformed from a labour of love into an essential guide for the aesthetically inclined.