PARIS-BORN Leia Sfez is a Creative Consultant and Director for brands in real life, but her Instagram page, @leiasfez, is like a dream. Like many enviable Parisiennes, the self-described "Creative Mind Mum of two" has that certain je ne sais quoi that comes through in everything. Whether she's traipsing about the streets of Paris in little summer dresses and wicker bags or belted tops and blue jeans, everything looks effortless...
HAPPENED UPON a photo of the charming village of Saint-Émilion on Marlene Lee's Instagram feed, @cookiesncandies, and it immediately brought back so many fond memories of our trip to Bordeaux a few years ago, and the day trip we took to this very village...
MONTREAL - We first came across the Old Montreal (Vieux-Montréal) apartment of Lauren MacLean (@livingbylo) on the Apartment Therapy Instagram page and immediately fell in love with its impossible chicness. MacLean, who has "always been very passionate about interior design and beautiful spaces" works in the corporate world by day, using decorating as a creative outlet. "I believe your surroundings can really influence your state of mind so I try to create spaces that are not only visually attractive, but also carry a peaceful energy, paying attention to all the senses" she says. Her Montreal home, which has all the charm of a Paris apartment with its crown moulding and boiserie, a stone fireplace and herringbone floors, floor-to-ceiling windows and floods of light, also has a surprise back terrace filled with white trelliage and a myriad plants...
German style blogger Livia Auder's casual cool style caught our eye on Instagram (@livia_auer). There are camel coats, and leather and lace, plaids and animal prints and many hats (not an easy look to pull off). But most of all, the perfect recipe for looking chic in winter weather and pretty lacy tops and little white dresses to bring you back to spring again...
Last week in my Articles of Interest, I linked to an article about Bailey Richardson, one of the eleven original employees working for Instagram when they were purchased by Facebook for one billion dollars in 2012. The article discusses how Richardson and a few other original employees have now abandoned the popular social media platform by deleting their profiles, citing as their reasons, a move away from the original ethos of artistry, intimacy, discovery and free expression on the platform, giving way to a celebrity-driven marketplace.
They talk in every article about capturing French style or Parisian allure, French beauty, and that certain je ne sais quoi. Well the secret about come to light now: there is no magic formula, it’s all about personal style. A few years ago, at the Chanel Beauty Boutique on rue des Francs-Bourgeois, I heard the first time about Sabina, a Romanian girl, as I, but the most French & stylish of all girls...
Discussing the topic of Instagram recently with friends and colleagues, I have come to the realisation that no matter how things are going to continue with the business side of the platform, for us, it will always be a place for creativity and for sharing the world through our own vision.
And it's no wonder: the city, which has been one of Europe's major centres of finance, commerce, fashion, science, music and art since the 17th century, has continued to capture the imaginations of travellers around the world despite travel trends.