Joined28 March 2014
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A century ago, physics breakthroughs came in rapid sequence. There was quantum mechanics and Einstein’s theories of space and time, lots of new particles, two new nuclear forces, and eventually the standard model of particle physics. This progress and its technological applications commanded respect, if not outright fear.
A little more than a year ago, Elon Musk began his reign at Twitter with an elaborately staged pun. On Wednesday, October 26, 2022, he posted a tweet with a video that showed him carrying a sink through the lobby of the company’s San Francisco headquarters. “Entering Twitter HQ—let that sink in!” he wrote.
How will Facebook celebrate its 20th birthday? Perhaps it will create one of those cute video montages they like to generate at significant moments. Starting with a tinkling piano soundtrack, a couple of breathless friend requests, and some self-conscious, tentative writing of “hello!” on other users’ walls, it might then pass quickly through moments of chronic oversharing, passive-aggressive, stalking of exes, and horrified untagging of yourself in unflattering photos.
For the 10 years they were together, Kristen de Marco and her terrier Gracie were inseparable. De Marco brought her dog to work each day, and routinely left dinners and parties early to rush home to her; she skipped her 20th high-school reunion because Gracie was sick and none of the available hotels could accommodate a dog.
For a preview of how AI will collide with creative industries, look to advertising. Amazon, Google, and Meta have all started encouraging advertisers to use AI tools to generate ad copy and imagery, promising high performance, lower costs, and super-specific targeting. Now, brands are paying to advertise with AI-generated virtual influencers — synthetic characters that can offer at least some promotional juice at a fraction of the cost.