12 Images by Simone Gooch


CAN NOT REMEMBER how had come across the instagram images of Sydney florist, Simone Gooch, whose shop is called, Fjura, and who has been flower arranging since 2005. Here are twelve favourites, although they are all lovely . . .

“Fjura means flower.

As the sun rises, and while the rest of Sydney sleeps, florist Simone Gooch is gathering fresh blooms to create seasonal bunches and installations. Beautifully wrapped ‘gesture’ bunches are prepared and hand delivered, daily, along with hand written messages in sealed envelopes.”

[all images via Simone Gooch]