For most of advertising history, “red” or “blue” as partisan loyalty signaled more your taste for Coke or Pepsi than your identity as Republican or Democrat. Mass markets, by definition, necessitated selling to both sides of the aisle.
When the Brazilian nutritional scientist Carlos Monteiro coined the term “ultra-processed foods” 15 years ago, he established what he calls a “new paradigm” for assessing the impact of diet on health.
In the late 18th century, officials in Prussia and Saxony began to rearrange their complex, diverse forests into straight rows of single-species trees. Forests had been sources of food, grazing, shelter, medicine, bedding and more for the people who lived in and around them, but to the early modern state, they were simply a source of timber.
Cultural upheavals can be a riddle in real time. Trends that might seem obvious in hindsight are poorly understood in the present or not fathomed at all. We live in turbulent times now, at the tail end of a pandemic that killed millions and, for a period, reordered existence as we knew it. It marked, perhaps more than any other crisis in modern times, a new era, the world of the 2010s wrenched away for good.
A half-formed thought feels worse than an empty head—the tip-of-the-tongue sensation, the inkling of a there there without the foggiest notion of how to get, well, there. Especially dire is when the “what” that we wish to articulate feels half-formed itself, something observable yet emergent, for which the masses have yet to find language.
WHETHER IT WAS due to the arrival of athleisure about six years ago or the arrival of the pandemic three years ago, we've been dressing up less for a long time now. And even as lockdown restrictions have been lifted and we're hoping to make our way out of this chapter in our lives, some of the habits we've developed over this time have remained, such as the casual way we've been dressing during this time ...
IN FEBRUARY IT of this year, there seemed to be a growing consensus that the skinny jean trend was officially over. The style that was ubiquitous for both men and women in the 2010s has had a good run and now it's time to move on and try something new ...
THERE HAVE BEEN a few great trends for spring-summer 2021 so far—waistcoats, shrunken cardigans, Breton stripes and billowy summer dresses—just to name a few, but here are OUR VERY FAVOURITES: from the return of the silk satin midi skirt to the crisp and classic blue shirt (with or without stripes); preppy coordinated sweater sets and tiny tennis skirts; oversized trench coats and pretty silk scarves..
THIS WEEK'S Mini Trends is filled with summery, beachy vibes, even if the rest of the summer will be spent somewhat in lockdown. If you've been scrolling through Instagram, you'll most likely have noticed that all the fashionistas have been traipsing about with a chic wicker market bag ...
EVEN THOUGH THE there are promising buds on the trees and the soft beginnings of green leaves and beautiful pink cherry blossoms brightening up the skies, the weather seems to be taking its time to warm up. This spring's mini trend of Gucci tights in black or white might be just the thing ...
SOMETIMES THE BEST way to see upcoming trends is through a scroll on our Instagram feed. Lately, we've been seeing warm pinks especially in leather jackets, and often paired with buttery yellows and rust. There are also soft, feathery pinks as well as bold magenta, icing sugar shades as at Elie Saab and dusty, eighties shades on the streets of London. Scroll through for our favourite ways to wear this always lovely shade...
I’ve been keeping an eye on the next big trends presented in the past few weeks in this long Fashion Month and there is one that is capturing everyone's imaginations out there: the oversized collar.
EVER SINCE Athleisure arrived on the scene about six years ago, we didn't exactly welcome this emerging trend with open arms. That is because at the time, it seemed to be all yoga pants at first, and then ugly trainers with everything ...
EVERY YEAR, when summer fades into fall, there is an ushering in of new trends, new patterns, fabrics and styles―knits and leopard print (which, are incidentally, "in" so often, they're considered a classic), smart suits and moody florals, athleisure (still) and denim.
OUT OF ALL THE RECENT trends we've seen lately, from silk to (white) pantsuits to silk scarves, our favourite would have to be the chain belt. Appearing as early as 1922, the chain belt is most associated with the 1990's, when it was made popular by Chanel. And since the 90's themselves are having a moment, it's no surprise that this trend has made a resurgence. Whether made of medallions or coins, interlocking circles, pearls, flowers and even starfish, chain belts are a chic way to finish off any outfit, from jumpers to blue jeans and everything in between... (including swimsuits).
