From her early days as founder of This Is Glamorous (TIG) in 2007, Roséline London has charted her own course in the digital landscape. What began as an intimate corner of the internet evolved into a destination where readers discover beauty in the everyday—from sun-dappled Parisian cafés to hidden gardens in London‘s quietest squares. In 2014, Roséline’s artistic vision expanded in two directions: an online shop that brought TIG’s refined aesthetic into readers’ homes, and Belgrave Crescent, a British accessories brand she co-founded. The latter quickly became the whispered favourite among those who prize quiet luxury over loud labels.

The winter of 2019 brought fresh inspiration as Roséline made her home in Spain. There, amid the orange trees and ancient cobblestones, she dreamed up a fine jewellery collection in solid 18k gold and natural pearls. The Mediterranean light and local artistry led her to create both a wicker and rattan line, handmade by Spanish artisans, and a collection of suede loafers from the country’s southern ateliers.

As creative director, Roséline moves effortlessly between design, photography, and writing, weaving visual stories that captivate and inspire. Her lens captures beauty both in front of and behind the camera, while her words draw millions of readers to TIG’s thoughtful exploration of design, décor, culture, travel, fashion, and art. This depth of understanding—from brand building to product design and digital innovation—has made her a trusted voice for brands and influencers finding their way in the digital realm.

For many years, Roséline’s distinct vision has guided discerning readers in their pursuit of beauty and meaning. Now, with the launch of Hyperreality, she returns writing, penning intimate essays that explore the intersections of art, design, and culture. Through personal reflections on literature, fashion, travel, and visual arts, she continues her lifelong practice of finding extraordinary beauty in life’s quiet moments.