This wasn’t Supposed to happen. In 2020, in a house surrounded by fields in the Irish countryside, Liam, 19, sat at his laptop, an energy drink fizzing at his elbow. He leaned in for a better look at the profile photo and, sure enough, saw the face of an old rugby friend looking back at him.
Far out on the Arabian Sea one night in February, 2018, Sheikha Latifa bint Mohammed Al Maktoum, the fugitive daughter of Dubai’s ruling emir, marvelled at the stars. The voyage had been rough. Since setting out by dinghy and Jet Ski a few days before, she had been swamped by powerful waves, soaking the belongings she’d stowed in her backpack; after clambering aboard the yacht she’d secured for her escape, she’d spent days racked with nausea as it pitched on the swell. But tonight the sea was calmer, and she felt the stirring of an unfamiliar sensation. She was free.
What is “creative nonfiction,” exactly? Isn’t the term an oxymoron? Creative writers—playwrights, poets, novelists—are people who make stuff up. Which means that the basic definition of “nonfiction writer” is a writer who doesn’t make stuff up, or is not supposed to make stuff up. If nonfiction writers are “creative” in the sense that poets and novelists are creative, if what they write is partly make-believe, are they still writing nonfiction?
Product placement is over. It’s so lame. Why smuggle an item of merchandise into a movie, like contraband, and have people snicker at the subterfuge, when you can declare your product openly and lay it on the table? Why not make a film about the merch? That was the case with “Steve Jobs” (2015), which unfolded the creation myth of Apple; with “The Founder” (2016), which did the same for McDonald’s; with “Tetris,” now on Apple TV+; with the upcoming “BlackBerry,” which is not, alas, about the harvesting of soft fruits; and with “Joy” (2015), which gave us our first chance—pray God it not be our last—to watch Jennifer Lawrence trying her hardest to sell mops.
ChatGPT, the internet-famous AI text generator, has taken on a new form. Once a website you could visit, it is now a service that you can integrate into software of all kinds, from spreadsheet programs to delivery apps to magazine websites such as this one. Snapchat added ChatGPT to its chat service (it suggested that users might type “Can you write me a haiku about my cheese-obsessed friend Lukas?”), and Instacart plans to add a recipe robot. Many more will follow.
