A few years ago, advertisements for a software service named Monday.com seemed to be suddenly everywhere online. This ubiquity didn’t come cheap. An S.E.C. filing revealed that the product’s developers had spent close to a hundred and thirty million dollars on advertising in 2020 alone, which amounted to roughly eighty per cent of the company’s annual revenue.
… And so on, until the 36th person types “Good morning,” and the work day can begin. It’s nine in the morning, and Alexia D., a graphic designer, types the final “Good morning.” No one dares skip the greeting. Not Alexia, not anyone. If she does, the team leader will log her as absent, even if 10 minutes later she is on the screen with her work completed and a smile on her face, ready to review project updates.
Sunday Best is a brand new feature here at TIG that we plan on making a recurring one. Each Sunday, we will bring you a cross-section of interesting articles, links, ideas, music, culture, and anything else we think might be interesting or entertaining⏤the perfect supplement to your Sunday and one we hope you will add to your routine.