THE FIRST CHRISTIAN DIOR perfume ad that ever caught our attention was the 2008 Sofia Coppola-directed Miss Dior Cherie television commercial starring model Maryna Linchuk frolicking around Paris, bounding through boulevards, trying on sunglasses, and riding her bike to the strains of Brigitte Bardot’s “Moi, Je Joue”. Coppola has worked for a range of brands including Gap, Marc Jacobs and H&M, brands who were all looking to inject some of Coppola’s visually stunning, sensual style to their products. The director applied many of her signature filmmaking techniques to these commercials, including plenty of pastel colours, hip soundtracks and languid camera movements.
I still remember the first time I saw a photo of Loulou de la Falaise. It was at the Musée Galliera, and I was immediately drawn to her clothes, the styling, l’allure. I knew instantly that she was not just another model. She was the epitome of chic, elegance, grace and style ...