There’s no such thing as a miracle cure for weight loss, but the latest obesity drugs seem to come pretty close. People who take Ozempic or other weekly shots belonging to a class known as GLP-1 agonists, after the gut hormone they mimic, can lose a fifth or more of their body weight in a year. Incessant “food noise” fueling the urge to eat suddenly goes silent.
Since the term nostalgia first became common currency, no area of life has been associated with it more than popular culture. From Alvin Toffler onward, intellectuals frequently drew on revivals of past styles in music and fashion or used films and television series set in the past as examples to substantiate their claims that nostalgia had become omnipresent.
In recent months, the signs and portents have been accumulating with increasing speed. Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an “AI editor” expects “output of 200 to 250 articles per week.” ChatGPT is being used to generate whole spam sites.
Microsoft is making a desperate play. Having spent billions on a search engine that no one uses, the company has sunk billions more into equipping it with the chatbot technology ChatGPT, on the theory that answering queries with automatically generated, falsehood-strewn paragraphs rather than links to webpages will be what finally persuades users to switch from Google Search.
If you suspect that 21st-century technology has broken your brain, it will be reassuring to know that attention spans have never been what they used to be. Even the ancient Roman philosopher Seneca the Younger was worried about new technologies degrading his ability to focus. Sometime during the 1st century CE, he complained that ‘The multitude of books is a distraction’. This concern reappeared again and again over the next millennia. By the 12th century, the Chinese philosopher Zhu Xi saw himself living in a new age of distraction thanks to the technology of print: ‘The reason people today read sloppily is that there are a great many printed texts.’ And in 14th-century Italy, the scholar and poet Petrarch made even stronger claims about the effects of accumulating books ....