In 1953, Roald Dahl published “The Great Automatic Grammatizator,” a short story about an electrical engineer who secretly desires to be a writer. One day, after completing construction of the world’s fastest calculating machine, the engineer realizes that “English grammar is governed by rules that are almost mathematical in their strictness.”
In July 1990, President George H. W. Bush issued a presidential proclamation to mark the dawn of a new and exciting era of neuroscience. The ’90s, Bush said, would be the “decade of the brain”—a 10-year scientific blitz that promised to render the human brain, “one of the most magnificent—and mysterious—wonders of creation,” a bit less mysterious.
In a world full of intractable problems such as war and poverty, one tempting response—as a way of protecting your own happiness—is to stop paying attention. With good reason: Just following the news can invite a sense of powerlessness and be associated with lower mental well-being, and one of the reasons folks avoid the news is the anticipation of anxiety, perhaps because the bulk of what you see and hear is negative.
For a preview of how AI will collide with creative industries, look to advertising. Amazon, Google, and Meta have all started encouraging advertisers to use AI tools to generate ad copy and imagery, promising high performance, lower costs, and super-specific targeting. Now, brands are paying to advertise with AI-generated virtual influencers — synthetic characters that can offer at least some promotional juice at a fraction of the cost.