The allure of smoking has proved hard to stamp out. Despite the fact that cigarette use is at an 80-year-low in America, smoking has, unfortunately, become cool again.
In the 1980s, the futurologist Hans Moravec warned that, paradoxically, it would be the actions that are easiest for humans (such as holding a piece of sushi with two chopsticks) that would pose the greatest difficulties for robots and computers.
Since the 1950s, discussions about AI have largely revolved around a big, tantalizing question: What can machines do, and where might they hit a wall? Will they ever truly think, understand, or maybe even become conscious? Could they reach the so-called “heights of human intelligence”?
For most of advertising history, “red” or “blue” as partisan loyalty signaled more your taste for Coke or Pepsi than your identity as Republican or Democrat. Mass markets, by definition, necessitated selling to both sides of the aisle.
It’s common to meet the idea of intuition with an eye roll. We tend to value reason over everything else, using expressions like “think before you act,” “think twice,” and “look before you leap.” We don’t trust intuition. In fact, we believe it’s flawed and magical thinking, either vaguely crazy or downright stupid. After all, good decisions should always be reasoned.
In the late 18th century, officials in Prussia and Saxony began to rearrange their complex, diverse forests into straight rows of single-species trees. Forests had been sources of food, grazing, shelter, medicine, bedding and more for the people who lived in and around them, but to the early modern state, they were simply a source of timber.
In one way or another, the superrich have always been trying to extend their lives. Ancient Egyptians crammed their tombs with everything they’d need to live on in an afterlife not unlike their own world, just filled with more fun. In the modern era, the ultra-wealthy have attempted to live on through their legacies: sponsoring museums and galleries to immortalize their names.
America’s independent bookstores may look like the tattered, provincial shops of a bygone era—holding onto their existence by the slimmest thread. And booksellers may appear genial and absent-minded, like characters out of Dickens. But in reality, they’re the marketing geniuses of our time.
When scientists first created the class of drugs that includes Ozempic, they told a tidy story about how the medications would work: The gut releases a hormone called GLP-1 that signals you’re full, so a drug that mimics GLP-1 could do the exact same thing, helping people eat less and lose weight.
Everyone knows that inequality has gotten out of hand in the United States. Thanks largely to the work of three now-famous economists—Thomas Piketty, Emmanuel Saez, and Gabriel Zucman—it’s probably one of the most widely accepted facts in modern American life. Since the early aughts, they have meticulously documented the rate at which the richest have pulled away from the rest. Their research transformed domestic politics, leading President Barack Obama to declare inequality the “defining issue of our time,” and turning the one percent into a shorthand for excessive wealth and power.
Cultural upheavals can be a riddle in real time. Trends that might seem obvious in hindsight are poorly understood in the present or not fathomed at all. We live in turbulent times now, at the tail end of a pandemic that killed millions and, for a period, reordered existence as we knew it. It marked, perhaps more than any other crisis in modern times, a new era, the world of the 2010s wrenched away for good.
You are currently logged on to the largest version of the internet that has ever existed. By clicking and scrolling, you’re one of the 5 billion–plus people contributing to an unfathomable array of networked information—quintillions of bytes produced each day.
The myth of The Writer looms large in our cultural consciousness. When most readers picture an author, they imagine an astigmatic, scholarly type who wakes at the crack of dawn in a monastic, book-filled, shockingly affordable house surrounded by nature.
I do not think human beings are the last stage in the evolutionary process. Whatever comes next will be neither simply organic nor simply machinic but will be the result of the increasingly symbiotic relationship between human beings and technology.
Visiting a small beautiful village feels like stepping back in time, from the unique architecture to the stunning surrounding scenery. But it’s hard to feel transported when you’re surrounded by throngs of tourists also in search of small-town charm.
