January always feels like the longest month of the year. It feels like ages ago we celebrated new resolutions and new beginnings and already I may have failed to keep up with the days without sugar, or with ‘Dynamo’ the Parisian version of Soul Cycle. Most days were rainy and we saw the sun for just a couple of days, but we had a few spectacular sunsets and even a day and a half of snow. Coming to the end of this endless month, here are some wonderful things that happened...
THE FIRST CHRISTIAN DIOR perfume ad that ever caught our attention was the 2008 Sofia Coppola-directed Miss Dior Cherie television commercial starring model Maryna Linchuk frolicking around Paris, bounding through boulevards, trying on sunglasses, and riding her bike to the strains of Brigitte Bardot’s “Moi, Je Joue”. Coppola has worked for a range of brands including Gap, Marc Jacobs and H&M, brands who were all looking to inject some of Coppola’s visually stunning, sensual style to their products. The director applied many of her signature filmmaking techniques to these commercials, including plenty of pastel colours, hip soundtracks and languid camera movements.