A little more than a year ago, Elon Musk began his reign at Twitter with an elaborately staged pun. On Wednesday, October 26, 2022, he posted a tweet with a video that showed him carrying a sink through the lobby of the company’s San Francisco headquarters. “Entering Twitter HQ—let that sink in!” he wrote.
For a preview of how AI will collide with creative industries, look to advertising. Amazon, Google, and Meta have all started encouraging advertisers to use AI tools to generate ad copy and imagery, promising high performance, lower costs, and super-specific targeting. Now, brands are paying to advertise with AI-generated virtual influencers — synthetic characters that can offer at least some promotional juice at a fraction of the cost.
You are currently logged on to the largest version of the internet that has ever existed. By clicking and scrolling, you’re one of the 5 billion–plus people contributing to an unfathomable array of networked information—quintillions of bytes produced each day.
Many academic fields can be said to ‘study morality’. Of these, the philosophical sub-discipline of normative ethics studies morality in what is arguably the least alienated way. Rather than focusing on how people and societies think and talk about morality, normative ethicists try to figure out which things are, simply, morally good or bad, and why.
At this point, it doesn’t matter how Napoleon does. Critics might love it or critics might hate it. It might crater at the box office, or it might single-handedly resuscitate the theatrical viewing experience.
The myth of The Writer looms large in our cultural consciousness. When most readers picture an author, they imagine an astigmatic, scholarly type who wakes at the crack of dawn in a monastic, book-filled, shockingly affordable house surrounded by nature.
I still love software as much today as I did when Paul Allen and I started Microsoft. But—even though it has improved a lot in the decades since then—in many ways, software is still pretty dumb.
A few years ago, advertisements for a software service named Monday.com seemed to be suddenly everywhere online. This ubiquity didn’t come cheap. An S.E.C. filing revealed that the product’s developers had spent close to a hundred and thirty million dollars on advertising in 2020 alone, which amounted to roughly eighty per cent of the company’s annual revenue.
YOU’RE probably well-aware by now that AI is taking over the internet (and real life) and that it is becoming more and more difficult to believe your own eyes.
“They were the new Charles and Diana, in some ways,” Gary Neville, the former Manchester United player, says in the first episode of “Beckham,” a new, four-part documentary on Netflix. They, of course, are David Beckham, Neville’s friend and onetime teammate, and Beckham’s then girlfriend, Victoria Adams, a.k.a. Posh Spice.
Many people have put forth theories about why, exactly, the internet is bad. The arguments go something like this: Social platforms encourage cruelty, snap reactions, and the spreading of disinformation, and they allow for all of this to take place without accountability, instantaneously and at scale.
I do not think human beings are the last stage in the evolutionary process. Whatever comes next will be neither simply organic nor simply machinic but will be the result of the increasingly symbiotic relationship between human beings and technology.
omething strange happened the first time I encountered an article online that I wrote for a print magazine. The article was an old-fashioned feature that had taken me months to report, then perhaps six weeks to write, plus another six to eight weeks to edit and rewrite with the help of capable editors, copy editors and fact-checkers who helped give the magazine prose of yesteryear its distinctive glossy finish.
In 2001, a group of Japanese scientists made a startling discovery at a rubbish dump. In trenches packed with dirt and waste, they found a slimy film of bacteria that had been happily chewing through plastic bottles, toys and other bric-a-brac.
Time is not to be trusted. This should come as news to no one. Yet recent times have left people feeling betrayed that the reliable metronome laying down the beat of their lives has, in a word, gone bonkers. Time sulked and slipped away, or slogged to a stop, rushing ahead or hanging back unaccountably; it no longer came in tidy lumps clearly clustered in well-defined categories: past, present, future.
