For a preview of how AI will collide with creative industries, look to advertising. Amazon, Google, and Meta have all started encouraging advertisers to use AI tools to generate ad copy and imagery, promising high performance, lower costs, and super-specific targeting. Now, brands are paying to advertise with AI-generated virtual influencers — synthetic characters that can offer at least some promotional juice at a fraction of the cost.
THE WEATHER has suddenly turned cold after last week's unseasonably warm days. Unfortunately, because of our location, we were unable to view this weekend's spectacular celestial event: the ring of fire annular solar eclipse. Did you see it? It was apparently visible from parts of the US, Mexico and in South and Central America...
ON SATURDAY we walked to one of our favourite pubs along the Thames. It’s right on the water, with a row of tables on a dock set below the large outdoor terrace that backs onto the pub and we were very lucky to get the very last available one. The weather was unseasonably warm, the leaves were just starting to turn, the air was crisp on the water and when P asked me if there were anywhere else in the world I’d rather be right at that moment, I was amazed to realise that there wasn’t.