The Discussion
FUTURE SHOCK. It’s a term that was first coined by Alvin Toffler in 1970 to describe the psychological disorientation and stress that people experience due to rapid changes in technology, society, and culture. And with the rapid advancements in AI, it’s becoming more relevant than ever before.
One area where AI is having a significant impact is the music industry. Just take a look at this AI-generated track in the style of Drake and The Weeknd. However, questions about authenticity and copyright have led to the removal of of this track from streaming platforms. And in a tribute project to the iconic Britpop band Oasis, an AI-generated Liam Gallagher was used to recreate their distinctive sound. It’s an exciting and somewhat unsettling development that challenges traditional notions of creativity.
But it’s not just music that’s being disrupted. AI-powered writing tools like ChatGPT are automating some basic writing tasks, resulting in increased productivity and cost savings for companies. But this trend is also causing some to fear that traditional writers may soon be replaced by prompt engineers. Freelancers, in particular, may be at risk of losing their jobs to AI-powered tools, and there are concerns about the quality of work being turned in as well.
The media industry is also facing challenges from AI-generated content and changing consumer preferences. Buzzfeed‘s recent closure of its news operations highlights these challenges, and it’s not just traditional media outlets that are struggling to compete. Social media platforms like Twitter are also grappling with user engagement, monetization, and staying ahead of the curve in a rapidly evolving tech landscape.
Finally, the overload of information and content that we’re bombarded with on a daily basis is becoming overwhelming. Even influencers who rely on social media to connect with their audiences are feeling the burnout. As we continue to grapple with the fast pace of technological change, it’s clear that “Future Shock” is becoming an increasingly real phenomenon.
Listening
Everything but the Girl – Fuse
Emerging in the early 1980s, Everything but the Girl gained momentum with a string of successful albums throughout the following decades. However, by the late 1990s, the duo had taken an extended hiatus of more than two decades. Their triumphant return this year with the album “Fuse” seamlessly blends contemporary production with haunting electronic ballads while retaining the original essence of the group during their peak.
Listen to the album on your favourite streaming service here.
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