Style Inspiration: For Love and Lemons Summer 2017 Collections


IT IS ALMOST AUGUST AND WE ARE HALFWAY THROUGH THE SUMMER, and yet, it seems unbelievable that time has gone so quickly. Store windows and rails that were once filled with silk maxi dresses and dainty white tops, are slowly replaced by cashmere sweaters and leather jackets. Days are becoming shorter, and every moment spent at the beach seems to pass by quicker than usual. For Love and Lemons summer 2017 campaign, which encompasses ready-to-wear and swimwear, is perfect as a reminder to make the most of high temperatures and warm waters. Instead of setting goals for September — what fashion deems its New Year — take a week to fully appreciate summer nights in bright red chiffon dresses, and days spent at the beach in nothing more than a linen shirt and some cut-offs. — Victoria.

Style Inspiration: For Love and Lemons Summer 2017 Collections


All images via For Love and Lemons.

Victoria | Contributor, London
Fashion Contributor, London

Victoria lives in the south of Spain, having moved there from her native country Ukraine when she was just a child. She finds herself looking up to timeless icons from past decades including Jackie O, Grace Kelly, Katherine Deneuve and Audrey Hepburn, and longing for sunny afternoons on the French Riviera and walks along the Seine during spring. Always overdressed and dishing out on tailored pieces and shoes – secretly dreaming they were from Dior or Saint Laurent – she dresses for herself rather than others, and would trade breakfast for Vogue or a one way ticket to anywhere beautiful.