THE FIRST CHRISTIAN DIOR perfume ad that ever caught our attention was the 2008 Sofia Coppola-directed Miss Dior Cherie television commercial starring model Maryna Linchuk frolicking around Paris, bounding through boulevards, trying on sunglasses, and riding her bike to the strains of Brigitte Bardot’s “Moi, Je Joue”. Coppola has worked for a range of brands including Gap, Marc Jacobs and H&M, brands who were all looking to inject some of Coppola’s visually stunning, sensual style to their products. The director applied many of her signature filmmaking techniques to these commercials, including plenty of pastel colours, hip soundtracks and languid camera movements.
The Dior Bobby is everywhere. The new Dior icon bag is called Bobby, after Monsieur Dior’s beloved canine companion, and the design is very classic and curated, with its clean lines and strict colour palette of black, cream, camel and blue Dior Oblique canvas.
HIGH UP ON THE SANTA MONICA MOUNTAINS IN LA, large tents were set-up, and a bonfire burnt as two hot air balloons branded Sauvage settled in the sunset. An unlikely location for a Christian Dior show, but a reasoned one. Mr. Christian Dior, after all, visited Los Angeles in 1947, while today, the house has formed relationships with many Hollywood stars, who appear frequently on the red carpet costumed in Chiuri’s signature taffeta gowns.
DIOR EST UNE FEMME is the rather appropriate title given to an editorial shoot for Vogue Paris, with Bella Hadid outfitted in none other than ensembles from the debut collection of Maria Grazia Chiuri for the house of Dior. But fashion houses have new creative directors all the time, one might say.
Christian Dior has just unveiled its magnificent new flagship store on London’s iconic Bond Street. Four years in the making, the interior was designed by celebrated architect Peter Marino, whose portfolio of work already includes designs for most of the great names in luxury retailing.