There’s plenty to consider about Barbie, but let’s start with her feet. Perfectly arched, but not quite demi-pointe—the ideal position to fit into any pump. They’re instantly recognizable to anyone who has ever played with the iconic doll. So when the trailer for the upcoming live-action Barbie movie opened with a shot of star Margot Robbie stepping out of Barbie’s marabou stilettos, still on tiptoes, the internet exploded.
In recent months, the signs and portents have been accumulating with increasing speed. Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an “AI editor” expects “output of 200 to 250 articles per week.” ChatGPT is being used to generate whole spam sites.