“Despite the hype that always accompanies the staging of an Apple event, only a handful of them over the past decade have truly mattered. It seems pretty clear that next Tuesday’s event is going to fall into that category, based on the way Apple has handled the run-up to it and the fact that we’re about to enter a new era for the storied company.”
“. . . almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things...