Equally remarkable, this timescale will also be pivotal to answering a different set of questions about life and our planet. After so many generations as mere passengers on Earth, humanity has now fundamentally altered the world and its function.
In its earliest decades, the United States was celebrated for its citizens’ extroversion. Americans weren’t just setting out to build new churches and new cities. Their associations were, as Alexis de Tocqueville wrote, “of a thousand different types … religious, moral, serious, futile, very general and very limited, immensely large and very minute.”
Product placement is over. It’s so lame. Why smuggle an item of merchandise into a movie, like contraband, and have people snicker at the subterfuge, when you can declare your product openly and lay it on the table? Why not make a film about the merch? That was the case with “Steve Jobs” (2015), which unfolded the creation myth of Apple; with “The Founder” (2016), which did the same for McDonald’s; with “Tetris,” now on Apple TV+; with the upcoming “BlackBerry,” which is not, alas, about the harvesting of soft fruits; and with “Joy” (2015), which gave us our first chance—pray God it not be our last—to watch Jennifer Lawrence trying her hardest to sell mops.
What is a newspaper? Though a few decades ago the answer might have been obvious, it’s no longer so easy to say. Newspapers have long been about more than just news; they appear less and less on paper and, despite their geographically inflected names, aren’t firmly rooted in any particular place. The New York Times is probably the first thing that comes to mind when you think of an old-fashioned extra-extra-hear-all-about-it newspaper, but it’s also the poster child for the medium’s metamorphosis.
