As many, many, many critics have pointed out, Malcolm Gladwell has built a brilliant career—staff writer at the New Yorker, multiple New York Times bestsellers, an ambitious (if embattled) podcast network, a highly lucrative sideline in speaking engagements—out of boiling down the research of social scientists into digestible rules of thumb that usually run counter to conventional wisdom.
In the world of popular psychology, the work of one giant figure is hard to avoid: Carl Jung, the onetime associate of Sigmund Freud who died more than 60 years ago. If you think you have a complex about something, the Swiss psychiatrist invented that term. Are you an extrovert or an introvert? Those are his coinages, too. Persona, archetype, synchronicity: Jung, Jung, Jung.
