When it comes to our membership of different social groups, most of us switch between different versions of ourselves multiple times each day.
The myth of The Writer looms large in our cultural consciousness. When most readers picture an author, they imagine an astigmatic, scholarly type who wakes at the crack of dawn in a monastic, book-filled, shockingly affordable house surrounded by nature.
THE RARE BEAUTY Blush. A Stanley Travel Tumbler. Olaplex shampoo. The Diesel Belt Skirt. Dior Lip Oil. L’Oreal Telescopic Lift Mascara. Any of the Skims Sets. While this might seem like a nonsensical list of products, on TikTok, each of these items has been the focus of a viral spending frenzy. Once known for dance videos, TikTok’s growing user rate has promoted the app from social media site to thriving marketplace — where a product can go from new offering to cult favorite in days, and drive thousands of dollars in sales.
