For about five minutes a few months ago, people seemed to genuinely believe that our culture was entering the age of “deinfluencing.” “Step aside, influencers,” wrote CNN.
A few years ago, advertisements for a software service named Monday.com seemed to be suddenly everywhere online. This ubiquity didn’t come cheap. An S.E.C. filing revealed that the product’s developers had spent close to a hundred and thirty million dollars on advertising in 2020 alone, which amounted to roughly eighty per cent of the company’s annual revenue.
