Since the term nostalgia first became common currency, no area of life has been associated with it more than popular culture. From Alvin Toffler onward, intellectuals frequently drew on revivals of past styles in music and fashion or used films and television series set in the past as examples to substantiate their claims that nostalgia had become omnipresent.
A few years ago, advertisements for a software service named Monday.com seemed to be suddenly everywhere online. This ubiquity didn’t come cheap. An S.E.C. filing revealed that the product’s developers had spent close to a hundred and thirty million dollars on advertising in 2020 alone, which amounted to roughly eighty per cent of the company’s annual revenue.
SIX OR SEVEN years ago, I realized I should learn about artificial intelligence. I’m a journalist, but in my spare time I’d been writing a speculative novel set in a world ruled by a corporate, AI-run government. The problem was, I didn’t really understand what a system like that would look like.
I recall having breakfast at a hotel in Brussels in 2017 and sitting across from Douglas Coupland, the author of Generation X: Tales for an Accelerated Culture, the 1991 book that gave my generation a sort of name that was really only a placeholder for a name. I wanted to tell him how much I resented him for this, but I couldn’t muster the courage to be disagreeable.
A half-formed thought feels worse than an empty head—the tip-of-the-tongue sensation, the inkling of a there there without the foggiest notion of how to get, well, there. Especially dire is when the “what” that we wish to articulate feels half-formed itself, something observable yet emergent, for which the masses have yet to find language.
WHEN A MOVIE becomes a mass culture phenomenon, like Barbie, any negative criticism of it runs the risk of coming off hysterical. Any meanness toward it becomes the mirror version of the reactions of fans who see the movie in the theater again and again, who cry during certain scenes each time, and who tell the world about it on social media with a great sense of pride and purpose, or even with a certain amount of shock about its power over them.
Do you remember life before podcasts? Yes, obviously, is likely to be the short answer. Podcasting is still a relatively youthful medium, after all. In fact, it is exactly 20 years this month since the format’s invention: Open Source – a politics and culture discussion show hosted by the journalist Christopher Lydon – debuted in the summer of 2003, and is widely considered the first ever podcast. (Not that it was actually called podcasting at that point; the term was coined the following year by Ben Hammersley in an article for the Guardian.)