Paris, that most presentable of capitals, is being polished before it hosts the Summer Games. Around the Champs-Élysées, where some of the benches date to the 1850s, the seats are getting a new layer of paint before an estimated 15 million visitors arrive to scuff them up again.
For most of advertising history, “red” or “blue” as partisan loyalty signaled more your taste for Coke or Pepsi than your identity as Republican or Democrat. Mass markets, by definition, necessitated selling to both sides of the aisle.
In the late 18th century, officials in Prussia and Saxony began to rearrange their complex, diverse forests into straight rows of single-species trees. Forests had been sources of food, grazing, shelter, medicine, bedding and more for the people who lived in and around them, but to the early modern state, they were simply a source of timber.
America’s independent bookstores may look like the tattered, provincial shops of a bygone era—holding onto their existence by the slimmest thread. And booksellers may appear genial and absent-minded, like characters out of Dickens. But in reality, they’re the marketing geniuses of our time.
Everyone knows that inequality has gotten out of hand in the United States. Thanks largely to the work of three now-famous economists—Thomas Piketty, Emmanuel Saez, and Gabriel Zucman—it’s probably one of the most widely accepted facts in modern American life. Since the early aughts, they have meticulously documented the rate at which the richest have pulled away from the rest. Their research transformed domestic politics, leading President Barack Obama to declare inequality the “defining issue of our time,” and turning the one percent into a shorthand for excessive wealth and power.
For about five minutes a few months ago, people seemed to genuinely believe that our culture was entering the age of “deinfluencing.” “Step aside, influencers,” wrote CNN.
