Soho is poised at a critical juncture. The issue lies in the rancorous disagreements between its various constituents about the kind of future that should be pursued in this square mile of prime real estate.
For a preview of how AI will collide with creative industries, look to advertising. Amazon, Google, and Meta have all started encouraging advertisers to use AI tools to generate ad copy and imagery, promising high performance, lower costs, and super-specific targeting. Now, brands are paying to advertise with AI-generated virtual influencers — synthetic characters that can offer at least some promotional juice at a fraction of the cost.
I recently completed the road trip of a lifetime. I struck out from Napanee, Ontario, to Los Angeles, California – a 2,800-mile trip that I had been planning since before Covid times. I wanted to take this time to think deeply about our overreliance on cars and our love affair with the open road.
