In the 2010s, affiliate marketing became a dominant strain of online business models. The Wirecutter, which sold to the Times in 2016, made money by driving its visitors to retail Web sites like Amazon or Best Buy, taking a small cut from any purchase of items it recommended.
THE FIRST CHRISTIAN DIOR perfume ad that ever caught our attention was the 2008 Sofia Coppola-directed Miss Dior Cherie television commercial starring model Maryna Linchuk frolicking around Paris, bounding through boulevards, trying on sunglasses, and riding her bike to the strains of Brigitte Bardot’s “Moi, Je Joue”. Coppola has worked for a range of brands including Gap, Marc Jacobs and H&M, brands who were all looking to inject some of Coppola’s visually stunning, sensual style to their products. The director applied many of her signature filmmaking techniques to these commercials, including plenty of pastel colours, hip soundtracks and languid camera movements.
RECENTLY ON INSTAGRAM, we posted an English countryside cottage (above) that captured the imaginations of thousands. Many of you asked if it was the cottage from the 2006 Nancy Meyers film, The Holiday. It is not (although there are similarities), as Rosehill Cottage from The Holiday sadly doesn't exist, its exterior built from scratch in an empty field on a hillside overlooking the town of Shere.
There is a constant feeling in Paris that the city is living a lazy Sunday morning on repeat, where everyone stays home with their families, enjoying the sun on their balconies, going out just to buy croissants, bread and a few groceries, embracing this slow living quietly, listening to classical music with juliet balcony doors flung widely open, or reading in front of the windows.
