In 1953, Roald Dahl published “The Great Automatic Grammatizator,” a short story about an electrical engineer who secretly desires to be a writer. One day, after completing construction of the world’s fastest calculating machine, the engineer realizes that “English grammar is governed by rules that are almost mathematical in their strictness.”
For most of advertising history, “red” or “blue” as partisan loyalty signaled more your taste for Coke or Pepsi than your identity as Republican or Democrat. Mass markets, by definition, necessitated selling to both sides of the aisle.
In the darkness, they rose. More than 150 men and women advanced warily through the ice, grasping lines that had been anchored into the mountainside just hours before. Some had waited months for this ascent. They had a small window: Winds had finally calmed on the morning of July 26, giving teams their first chance to summit K2, the King of Mountains, in the Pakistani-administered area of the Kashmir.
