There are a lot of humans. Teeming is perhaps an unkind word, but when 8 billion people cram themselves on to a planet that, three centuries before, held less than a tenth of that number, it seems apt. Eight billion hot-breathed individuals, downloading apps and piling into buses and shoving their plasticky waste into bins – it is a stupefying...
A few years ago, advertisements for a software service named Monday.com seemed to be suddenly everywhere online. This ubiquity didn’t come cheap. An S.E.C. filing revealed that the product’s developers had spent close to a hundred and thirty million dollars on advertising in 2020 alone, which amounted to roughly eighty per cent of the company’s annual revenue.
