It was when I was researching a story on that I realized there truly was no escape from the influencer industry. If business bros with corporate jobs in tech and finance — stable, high-paying careers with cushy benefits! — felt the need to supplement their status (and possibly their income) by becoming influencers, what hope was there for the rest of us?
Last week, both Microsoft and Google gave demos of their new artificial intelligence–powered search assistants. Microsoft’s Bing Chat sits inside its Bing search engine and Edge web browser, while Google’s Bard chatbot will do its thing on the same page where Google’s standard search results appear.
