In 1925, a new, highly desirable trait was invented. Press reports hailed a new Hollywood star: Count Ludwig von Salm-Hoogstraeten, an Austrian noble and tennis champion, who was rumored to be appearing in a film from the megaproducer Samuel Goldwyn.
From a distance, you might have mistaken them for teenagers, though they were in late middle age. It wasn’t just the miniskirts and heels on their slim frames, or the ponytails and flaming lipstick, but the girlish way the women held hands, stroked arms, massaged shoulders, smoothed sleeves and straightened bag straps, giddy with affection. Their makeup was heavy, with boldly pencilled brows, and their long hair tinted black or dyed brassy blond – recreating a youth that had never been theirs to enjoy.
