He is from a wealthy and prominent Maryland family, the valedictorian of a prestigious private school, an Ivy League graduate. His family and friends speak of him fondly, and they worried about him when he fell off the grid, some months ago.
For most of advertising history, “red” or “blue” as partisan loyalty signaled more your taste for Coke or Pepsi than your identity as Republican or Democrat. Mass markets, by definition, necessitated selling to both sides of the aisle.
