WE ARE FINALLY back with the fifth instalment of our popular series, Talking Points, after a very long hiatus, and this week, we’re looking at the concepts of core values, false ideals, and hyperreality.
For most of advertising history, “red” or “blue” as partisan loyalty signaled more your taste for Coke or Pepsi than your identity as Republican or Democrat. Mass markets, by definition, necessitated selling to both sides of the aisle.
