In one way or another, the superrich have always been trying to extend their lives. Ancient Egyptians crammed their tombs with everything they’d need to live on in an afterlife not unlike their own world, just filled with more fun. In the modern era, the ultra-wealthy have attempted to live on through their legacies: sponsoring museums and galleries to immortalize their names.
In 1925, a new, highly desirable trait was invented. Press reports hailed a new Hollywood star: Count Ludwig von Salm-Hoogstraeten, an Austrian noble and tennis champion, who was rumored to be appearing in a film from the megaproducer Samuel Goldwyn.
Is this the real life? Is this just fantasy? Those aren’t just lyrics from the Queen song “Bohemian Rhapsody.” They’re also the questions that the brain must constantly answer while processing streams of visual signals from the eyes and purely mental pictures bubbling out of the imagination.
