For most of advertising history, “red” or “blue” as partisan loyalty signaled more your taste for Coke or Pepsi than your identity as Republican or Democrat. Mass markets, by definition, necessitated selling to both sides of the aisle.
A year ago, Google said that it believed AI was the future of search. That future is apparently here: Google is starting to roll out “AI Overviews,” previously known as the Search Generative Experience, or SGE, to users in the US and soon around the world.
For a preview of how AI will collide with creative industries, look to advertising. Amazon, Google, and Meta have all started encouraging advertisers to use AI tools to generate ad copy and imagery, promising high performance, lower costs, and super-specific targeting. Now, brands are paying to advertise with AI-generated virtual influencers — synthetic characters that can offer at least some promotional juice at a fraction of the cost.
Travel and history can both inspire a sense of moral relativism, as they did for the Greek historian and traveller Herodotus in the 5th century BCE. What should one make of the fact that what counts as adultery, for example, differs around the world?
In 1775, a Swiss watchmaker named Pierre Jaquet-Droz visited King Louis VI and Queen Marie Antoinette, in Versailles, to show off his latest creation: a “living doll” called the Musician. She was dressed in a stiff rococo ball gown and seated at an organ...
. . . hello! just a quick note to let you know that there are only a few spaces left for holiday advertising - {this is glamorous} has many wonderful readers and has been featured on numberous blogs, websites, newspapers and magazines internationally . . .
