In recent months, the signs and portents have been accumulating with increasing speed. Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an “AI editor” expects “output of 200 to 250 articles per week.” ChatGPT is being used to generate whole spam sites.
Truman Burbank, the unwitting star of the world’s most popular TV show, is supposed to be an everyman. The Truman Show is set in an island town, Seahaven, that evokes the prefab conformities of American suburbia. Truman is a brand in a setting that is stridently generic. Since his birth, he has navigated a world manufactured—by Christof, the creator of his show—for lucrative inoffensiveness. Everything around him exists to fulfill the primary mandate of a mass-market TV show: appealing to the widest possible audience.
Do you remember life before podcasts? Yes, obviously, is likely to be the short answer. Podcasting is still a relatively youthful medium, after all. In fact, it is exactly 20 years this month since the format’s invention: Open Source – a politics and culture discussion show hosted by the journalist Christopher Lydon – debuted in the summer of 2003, and is widely considered the first ever podcast. (Not that it was actually called podcasting at that point; the term was coined the following year by Ben Hammersley in an article for the Guardian.)
Within minutes of my decision to hand my life over to AI, ChatGPT suggested that, if able, I should go outside and play with my dog instead of work. I had asked the chatbot to make the choice for me, and it had said that I should prioritize “valuable experiences” that contribute to my “overall well-being.”
Increasingly, we’re surrounded by fake people. Sometimes we know it and sometimes we don’t. They offer us customer service on Web sites, target us in video games, and fill our social-media feeds; they trade stocks and, with the help of systems such as OpenAI’s ChatGPT, can write essays, articles, and e-mails. By no means are these A.I. systems up to all the tasks expected of a full-fledged person. But they excel in certain domains, and they’re branching out.
Kindness and niceness, though both excellent personal qualities, are not the same thing. The former is to be good to others; the latter is about being pleasant. They don’t even have to go together. Some say, for example, that New Yorkers are kind but not nice (“Your tire is flat, you moron—hand me your jack”), in contrast to Californians, who are nice but not kind (“Looks like you’ve got a flat tire there—have a good day!”).
The New York Times recently played host to a trilogy of articles, delving into the shifting landscape of work in the digital age. These thought-provoking pieces shed light on myriad challenges that arise as we navigate the evolving nature of work in the modern world, and underscore the pressing need to prioritise the well-being of workers as we forge ahead into the future.