There is something new in the fashion industry, and that is the brand new way of presenting the collections: digital shows.
Instead of delaying or cancelling their show because of the health crisis, the House of Chanel, headed by Virginie Viard, revealed their Cruise 2021 Collection this past Monday on digital platforms. The fashion house’s first ever digital show, Balade en Méditerranée / A Mediterranean Jaunt, brought Capri to Paris. The collection was originally intended to be shown on Capri, but was recreated in Chanel’s Paris photo studio instead.
Ward’s summer in Capri showcases a destination wardrobe with easy clothes that a “sophisticated but also cool girl would want to travel with”. The collection includes, “bathing suits printed with scattered trompe l’oeil Chanel costume jewels and worn with skinny cardigan jackets and wide pants in a fine-gauge knit (woven with a camellia pattern jacquard), or bandeau tops embroidered by Lesage with flowering branches of bougainvillea—that emblematic Mediterranean summer flower—that that can be worn under suits or veiled under sheer black chiffon blouses.” (Vogue)
There was also a new approach—a response to the times, perhaps, but also a more sustainable way for a luxury brand to move forward. With supply chains compromised by the COVID-19 pandemic, the collection, Viard explained, was made using “all the fabrics we had in stock—all the buttons, all the galons [braids]—we had a shop in the studio, it was so cute!” (Vogue)