According to colour theory, RED is an emotionally intense colour. The colour of fire and blood, it is often associated with power, strength, determination, energy and war. But it also associated with passion, desire and sexuality, love and joy. The colour is even believed to enhance metabolism, increase respiration rate, and raise blood pressure. In China, India (and many other Asian countries), the colour symbolises happiness and good fortune.
In fashion, it is the colour of the season, with shades of crimson, scarlet and vermillion dominating the streets of London and Paris — a billowy dress paired with tall leather boots, a sexy satin trench dress or a full pantsuit — its power is all-consuming and not for the faint of heart …
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