IT IS ALMOST AUGUST AND WE ARE HALFWAY THROUGH THE SUMMER, and yet, it seems unbelievable that time has gone so quickly. Store windows and rails that were once filled with silk maxi dresses and dainty white tops, are slowly replaced by cashmere sweaters and leather jackets. Days are becoming shorter, and every moment spent at the beach seems to pass by quicker than usual. For Love and Lemons summer 2017 campaign, which encompasses ready-to-wear and swimwear, is perfect as a reminder to make the most of high temperatures and warm waters. Instead of setting goals for September — what fashion deems its New Year — take a week to fully appreciate summer nights in bright red chiffon dresses, and days spent at the beach in nothing more than a linen shirt and some cut-offs. — Victoria.
