The Age of Instagram Models: Gigi and Bella Hadid
Whether it’s the age of the ‘new supermodel’ or simply the effect of influencers, a model’s presence and engagement on Instagram has become valued during castings, and at times, been a pre-requisite. It explains the success of Gigi and Bella Hadid, who both walked the Victoria’s Secret Fashion Show and have starred in campaigns from J.W. Anderson and Christian Dior, to international Vogue covers. Gigi, with almost 27M followers, is the most followed person in the fashion industry.