Many people cheat on taxes—no mystery there. But many people don’t, even if they wouldn’t be caught—now, that’s weird. Or is it? Psychologists are deeply perplexed by human moral behavior, because it often doesn’t seem to make any logical sense. You might think that we should just be grateful for it. But if we could understand these seemingly irrational acts, perhaps we could encourage more of them.
It’s not as though people haven’t been trying to fathom our moral instincts; it is one of the oldest concerns of philosophy and theology. But what distinguishes the project today is the sheer variety of academic disciplines it brings together: not just moral philosophy and psychology, but also biology, economics, mathematics, and computer science. They do not merely contemplate the rationale for moral beliefs, but study how morality operates in the real world, or fails to. David Rand of Yale University epitomizes the breadth of this science, ranging from abstract equations to large-scale societal interventions. “I’m a weird person,” he says, “who has a foot in each world, of model-making and of actual experiments and psychological theory building.”
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Prompted by legendary businessman Andrew Carnegie, who turned a few nickels and dimes into a fortune, journalist Napoleon Hill researched more than 500 self-made millionaires over 20 years before releasing his 1937 best-seller “Think and Grow Rich.”
“It was Mr. Carnegie’s idea that the magic formula, which gave him a stupendous fortune, ought to be placed within reach of people who do not have time to investigate how men make money,” Hill wrote in the preface.
The 13-step “magic formula” — which involves no mention of “money” or “wealth,” but focuses instead on breaking down the psychological barriers that hold us back from attaining our own fortunes — is just as relevant today, 78 years later.
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So who is to blame? Please don’t say the voters: 17,410,742 is an awful lot of people to be wrong on a question of this magnitude. They are not simply suckers and/or closet racists – in fact, relatively few of them are – and they are not plain ignorant. You can’t fool that many people, even for a relatively short period of time. And yes it was close, but it wasn’t that close. The margin between the two sides – 3.8 per cent – was roughly the same as the margin by which Obama defeated Romney in the 2012 presidential election (3.9 per cent), and you don’t hear a lot of people complaining about the legitimacy of that, not even Republicans (well, not that many). Plus, turnout in the referendum, at 72.2 per cent, was nearly 18 per cent higher than in the last presidential election. The difference, of course, is that a general election is a constitutional necessity whereas the EU referendum was a political choice. If you don’t like the outcome, don’t say it was the wrong answer to the question. It was the wrong question, put at the wrong time, in the wrong way. And that’s the fault of the politicians.
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