above: tory burch’s manhattan home, designed by architect & interior designer daniel romualdez, who also decorated the new flagship store
e d i t o r ‘ s n o t e : h e l l o f r o m r o s é l i n e
. . . as you know, a few weeks ago in the early morning light of late summer, stopped in for coffee & mimosas at the opening of tory burch‘s new flagship boutique on 797 madison avenue in new york, for a glimpse of the beautiful interiors spanning across five floors of a 19th century townhouse . . .
. . . and while browsing the new collection and in between a glass of champagne for me, and a freshly brewed coffee from a gilded service for laily, had the chance to catch up with tory and ask her a few questions . . .
from the fall 2011 collection
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. . . and so, without further ado, this week’s favourite five . . .
à bientôt & hope you’re having a wonderful week so far, roséline xo
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f a v o u r i t e f i v e [ b y l a i l y ]
Like a box of jewels, Tory Burch‘s new Madison Avenue boutique truly encapsulates all the emotions of coming upon a chest of treasures. The colours, the brilliance, the multi-faceted beauty, leaves you in awe but also with the greatest jewel of all: the comforting energy that makes you never want to leave.
Stepping into the flagship store [above & below], not only does one notice the stunning interiors that could only be made possible with a perfect attention to detail, but also, the attention to the details that matter the most — the details of personal interaction, to which Tory pays the utmost attention.
Tory, fashion designer and philanthropist, began her eponymous fashion label in 2004. Before that, she was not a stranger to the fashion industry, working for the likes of Ralph Lauren, Vera Wang and Harper’s Bazaar.
from the fall 2011 collection
Since 2004, her label has become a huge success with the help of endorsements by celebrities such as Oprah Winfrey, Lucy Liu [& here], and Beyonce – and appearances on television shows like Gossip Girl.
scones & tea in the breakfast room of tory burch’s manhattan apartment
The effortless-chic style she has created has won her many awards and recognitions, including the Council of Fashion Designers of America’s accessories designer of the year award in 2008, beating out Marc Jacobs [& here] and Michael Kors [& here].
finger sandwiches, blackberries & blue hydrangeas
In the same year, Burch founded the Tory Burch Foundation, which provides economic opportunities to women and their families. The proceeds of several of the products in Tory‘s stores support the work of the foundation.
backstage at the spring / summer 2012 show
Burch’s latest collection for Spring/Summer 2012, which debuted at New York Fashion week in September, much like her new flagship store, captures the elegance and charm of a box of brightly coloured emeralds, rubies and sapphires. Drawing inspiration from Deauville in the 1920’s, from the sequined stripes to the beribboned heels. Much like the store, the collection impresses with its sophistication, but its sensibility makes you want to never wear anything else — or in the case of the store — linger in for hours . . .
above: the drawing room of tory’s manhattan apartment in the pierre hotel, with moss green velvet walls, and a sofa designed by daniel romualdez
above: one of tory’s sons on another romualdez designed sofa in tory’s manhattan apartment, above which hangs a 17th C. dutch painting
Before the show, we had a chance to catch up with Tory [and her interior designer Daniel Romualdez] and ask her more about the inspirations behind the collection and particularly, behind the new global flagship boutique — and so, this week we bring you Tory’s:
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{top five favourite inspirations behind the design of 797 madison avenue:}
The famed interior designer and French antique dealer Madeleine Castaing was a big inspiration for the whole store, especially for the rugs — looking through one of her books, we fell in love. Also, some of the interiors of my home were inspired by her style, so it was something I wanted to bring into the store. The oak paneled room downstairs was also inspired by Madeleine Castaing, I have that in my home as well. It’s interesting to think about how to make a retail space look more residential—when you look at the colour in the rooms, we use colour in a way that most retailers don’t; when we first started the store in 2004, everything was different—retail back then was very minimal and plain, and we thought it would be interesting to make it more homey and more of an environment.
2. Blue and white china is something my parents have always collected and there are elements throughout the store that feature it — it is also something I have at my home in South Hampton.
3. The grasscloth is something I grew up with from the 70’s, and thought it was something to bring back for wallcoverings.
4. The wallpaper in the hallways is something from my grandmother — she always had Gracie wallpaper, a handpainted Chinese wallpaper that’s very calming. [here, the circular foyer of Tory’s Manhattan apartment, hung with Gracie wallpaper]
5. The brass banister was inspired by aspects of Chinoiserie
. . . all in all, there’s a lot of push and pull between residential and commercial, old and new—one of the mirrors has a TV behind it so you can watch the fashion shows! ~Tory
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