{at the shops: crucial trading}


. . . back after a spontaneously extended and beautiful weekend away and always delighted to discover new shops with great products, but even more so with equally lovely photography — two current favourites being Plumo {and here}and Toast, and now have happily discovered the very British Crucial Trading, a creative floorcoverings and rugs company whose gorgeous photography is a captivating mix of a fashion editorial and a brisk and blustery afternoon curled up beside a warm and romantic fire . . .

. . . more at a glamorous little side project

16 Notes
  • Lovely style. Lovely blog!

  • The room with the blue chair and the sheer white window curtain,, soo freshh, peaceful and beautiful!!

  • this is fantastic. i hope we’ll see more companies putting some creativity into their product photos.
    wonder if this will appeal to the guys as well?

  • i have never seen such glamorous photos from a RUG company! stunning. and i MUST have that sequined dress. must.

    *ps – i love that you mentioned plumo! always on the same page, you and i! i stumbled upon them about a week ago and love their site.

  • Oh, this photography…I want to step inside that world and dance upon that lovely textile bare footed in a pink designer slip dress. I feel that maybe this is the feeling the company wanted to invoke. Thank You for sharing this. It made my week thus far!

  • Very lovely blog. I am glad that I stumbled upon it this afternoon!

  • I just adore every single image! Beautiful collection of beautiful things. Each photo is moving and inspirational in it’s own way, and still fits together as a collection! Great post my dear!!

  • These are the most delightful details in these photos. From the stack of books to the stack of firewood to the knee-high wooly leggings–swoon!

  • Who would have thought? What gorgeous photographs. (and adorable socks in that one pic)

  • Oh me, oh my! How did you find so many fun carpet filled images–they all have such charm!

  • i have been looking for some armchair inspiration for my own apartment… thank you for this! just beautiful.

  • You always leave me feeling blissful with your images, I LOVE them. What are those socks??! GORGE! And the tiffany blue armchair? mmmm….*sigh* I love your blog

  • The photo of the worn chair with a stack of books, (just like home here), reminds me that soon it will be time to move indoors. It’s a little sad… but there will be fires and reading and red wine and dinner parties and candles. Now all I need is that gorgeous gold shift. Thank you for sharing beauty.

  • I have fallen in love today! with this beautiful vintage leather chair from the second image – thanks for sharing! have a beautiful day today!

  • what a way to showcase their product! they’re selling an image and lifestyle instead of just the rug, thats lovely!

  • I love the photography it is simply gorgeous, great picks. I just recently found your blog and adore it, I added you to my blogroll and was wondering if you would do the same! Thanks

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