{Luisa Beccaria’s F/W RTW collection; all images courtesy of Style.com}

My longstanding love-affair with Luisa Beccaria is still going strong with their incredibly feminine and romantic, gauzy, lacy Fall/Winter 2008 collection.

When I received a lovely e-mail from Ruby Press and saw the collection featured on a post in their new blog, I was won over before even finding out they had listed {this is glamorous} as one of their {Favorite New Blogs}.

Ruby Press is a boutique PR agency based in Berkeley, California, that specializes in fashion and lifestyle clients. Founder and Co-owner Melissa was a fashion editor in NYC for 8 years {Harper’s Bazaar, Mademoiselle} and in San Francisco {Lucky, 7×7} before starting Ruby Press in 2001. The agency began their new blog “so that we can share what we’re currently obsessing over. . .”

{Click here} to visit their site, and {click here} to visit their blog.