There are many reasons not to read a book. One, because you don’t want to. Two, because you started reading, crawled to page 17, and gave up. Three, because the idea of reading never crosses your mind.
Visiting a small beautiful village feels like stepping back in time, from the unique architecture to the stunning surrounding scenery. But it’s hard to feel transported when you’re surrounded by throngs of tourists also in search of small-town charm.
Suppose a large inbound asteroid were discovered, and we learned that half of all astronomers gave it at least 10% chance of causing human extinction, just as a similar asteroid exterminated the dinosaurs about 66 million years ago.
People, trends, companies, culture—they live, and then they die. They come and go, and when they depart, it’s not by choice. Habituation breeds solace, but too much of that solace flips it into folly. The pillars of life became computational, and then their service providers—Facebook, Twitter, Gmail, iPhone—accrued so much wealth and power that they began to seem permanent, unstoppable, infrastructural, divine. But everything ends. Count on it.



