THE RARE BEAUTY Blush. A Stanley Travel Tumbler. Olaplex shampoo. The Diesel Belt Skirt. Dior Lip Oil. L’Oreal Telescopic Lift Mascara. Any of the Skims Sets. While this might seem like a nonsensical list of products, on TikTok, each of these items has been the focus of a viral spending frenzy. Once known for dance videos, TikTok’s growing user rate has promoted the app from social media site to thriving marketplace — where a product can go from new offering to cult favorite in days, and drive thousands of dollars in sales.
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