Humans are compelled to review. The five-star and 10-point rating systems just make implicit sense to us, each number having its own gravity and texture that can be transposed on to a gut-feeling or opinion.
It’s common to meet the idea of intuition with an eye roll. We tend to value reason over everything else, using expressions like “think before you act,” “think twice,” and “look before you leap.” We don’t trust intuition. In fact, we believe it’s flawed and magical thinking, either vaguely crazy or downright stupid. After all, good decisions should always be reasoned.
