When we first launched our Substack, we used our current name but quickly abandoned it, focusing instead on TIG for over a year. In August of last year, we created a new Substack under a different name, only to realize we already had an existing one that readers were discovering.
A few years ago, advertisements for a software service named Monday.com seemed to be suddenly everywhere online. This ubiquity didn’t come cheap. An S.E.C. filing revealed that the product’s developers had spent close to a hundred and thirty million dollars on advertising in 2020 alone, which amounted to roughly eighty per cent of the company’s annual revenue.
